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College football coaches dealing with changing sports landscape

Standing in a Scottsdale, Arizona, hotel lobby, Steve Sarkisian used a five-word adage to explain how football teams can react to the sweeping changes taking place across college sports.

“You adapt or you die,” said Sarkisian, Texas’ head coach.

“If you don’t adapt, I think you’re gonna get swallowed up in the stuff,” he added. “So we might as well embrace that change is happening. The genie is out of the bottle. It’s probably not going back in.”

As Sarkisian looks to write a new chapter of Texas football, matters such as name, image and likeness, the transfer portal, conference re-alignment and future media contracts are creating a new landscape in college athletics.

These topics, as well as others including recruiting changes and compliance, were discussed this week in Scottsdale as coaches, athletic directors, commissioners and other representatives from the Pac-12, Big Ten, Big 12 and Mountain West took part in conference meetings.

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